A mutual fund is a type of professionally-managed collective investment vehicle that pools money from many investors to purchase securities. As there is no legal definition of mutual fund, the term is frequently applied only to those collective investments that are regulated, available to the general public and open-ended in nature. Mutual funds have both advantages and disadvantages compared to direct investing in individual securities. Today they play an important role in household finances. So the present study aims at consumer behavior towards mutual funds with special reference to ICICI Prudential Mutual Funds Limited, Vijayawada. Data was collected through primary and secondary sources. Primary data was collected through structured questionnaire. Convenience sampling method was used to collect the data and entire study was conducted in Vijayawada City. The study explains about investors' awareness towards mutual funds, investor perceptions, their preferences and the extent of satisfaction towards mutual funds. Some suggestions were also made to increase the awareness towards mutual funds and measures to select appropriate mutual funds to maximize the returns.
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The research attempts to study the analysis of risk perception towards mutual fund women investors in present market. A survey has been used to collect primary data 250 questionnaires were used to interpret the results. The study is based on survey conducted in share khan in Bangalore in the month of January to June 2016. Questionnaires were developed through a stage process involving a review of literature and brief study on women investors' perception on mutual fund investment in Sharekhan. For the purpose of analysis we used Microsoft excel and SPSS 16. After analysing the data, the problem which has been identified that most of the women investors are ready to bear risk in expectation of higher returns. There is a strong relationship in risk bearing capacity of investors while doing investment.
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The mutual fund industry in India has made available a reasonable option for a small investor to invest in the capital market. The Indian Mutual Fund industry experienced appreciable growth in past few years with the presence of many private players having global expertise. When it comes to small investors, the perception of the investor plays significant role for investment in mutual funds. Hence the present study tries to understand the perception of the investors investing in equity and equity linked saving schemes of mutual fund in Nagpur City in India in terms of factors which discriminates between such investors and non-investors using Logistic Regression Model. The major findings of the research are; amongst the various factors motivating investors to invest in mutual funds, the returns on investment and lock in period are the two important and significant factors, amongst the various sources of information for the respondents, the internet and friends & relatives are the two significant factors and amongst the major factors hindering investment in mutual funds, high risk and inefficient investment advisors are the significant factors influencing the decision making of the investors in MF which discriminates between investors and non-investors in mutual fund.
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